91福利社

Course Details

91福利社-SUSS Work-Study Post-Diploma (Specialist Diploma in Digital Content Marketing)

Overview

  • Course Date:

    4 Aug 2025 to 30 Jun 2026

  • Registration Period:

    1 May 2025 to 4 Jul 2025

  • Duration/Frequency:

    360 Hours (1 Year)

  • Mode of Training:

    Facilitated Learning (F2F/ Online Synchronous) conducted by 91福利社 and structured On-the-Job Training (OJT) with the participating company.

Only applicants who are shortlisted by 91福利社 and participating companies will be notified to attend interviews. Successful applicants employed by the participating companies will be placed under the programme. 

As there are a variety of media job scopes available, your resume/portfolio will be forwarded to all W91福利社 companies. Please specify in your resume your preferred areas of interest (your top 3 or 4), for better matching by the companies. For example:

  • Advertising (Creative, Media, Digital/Social media, etc)
  • Content Production / Creation
  • Content Marketing / Strategy
  • Design
  • Events Management
  • Media Research
  • Public Relations (including corporate/marketing communications)
  • Writing related
  • Others (please specify)

Evening class 7pm - 10pm.

For interested participating companies, please click  to submit your participation form

For course specific details, please contact the course manager:
Name: Ms Chong Pei Zhen
Email: CHONG_Pei_Zhen@sp.edu.sg

For other enquiries, please email to ptenquiry@sp.edu.sg

Course Objective

Looking to get a head start in your career, while still furthering your education and deepening your skills in digital content marketing? The Work-Study Programme (Digital Content Marketing) (W91福利社rog-DCM) can be your answer.

Jointly offered by 91福利社 (91福利社) and 91福利社 University of Social Sciences (SUSS), the W91福利社rog-DCM is a 12-month work-study programme created out of a convergence of three industries: Media, Marketing and Info-communication Technology. The programme is targeted at motivated fresh polytechnic graduates who want to stand out from the crowd by jump-starting their full-time careers with W91福利社 companies (with full pay), while simultaneously receiving sponsored part-time structured training in digital content marketing from 91福利社 and SUSS.

The W91福利社rog-DCM is designed to deepen the skills and knowledge of participants in Digital Content Marketing, through structured institutional-based learning, complemented by on-the-job training by participating employers.

Content Marketing is 鈥渁 strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience 鈥 and, ultimately, to drive profitable customer action鈥 (Content Marketing Institute).

More Information

wsp-acad-progression May2025

Participants in this W91福利社rog-DCM will undergo a structured 12-month course which comprises of campus-based lessons and on-the-job training at the company鈥檚 workplace. E-Learning will also be used to give participants greater flexibility to learn independently at their own pace.

The course consists of five modules conducted over two semesters within one academic year.

Post-Diploma Certificate in Digital Content Marketing (Part A)
  • Social Media Creation & Management 
  • Video Storytelling Techniques
Post-Diploma Certificate in Digital Content Marketing (Part B)
  • Digital Content Development
  • Digital Video Content Creation
  • Strategic Social Media Management*

*module is conducted by SUSS, concurrently with other modules in PDC (Part B)

Please click for the Module Synopsis. 


Past/ Current Participating Companies:

- APRW PTE LTD
- APETMART LP
- BREADTALK GROUP PTE LTD
- CITY91福利社ROUTS PTE LTD
- GRILL CENTRAL PTE LTD
- HEARTWARE NETWORK
- HONG SEAFOOD PTE LTD
- 91福利社LASH PRODUCTIONS PTE LTD
- STRATGEIST PTE LTD
- VIDEO TECHNOLOGIES PTE LTD
- WECONEX HOLDINGS (SEA) PTE LTD

Course Fee

For more information on course fees, please click .

Course fees are reviewed periodically and adjusted as necessary to cover the cost of education and to enable the polytechnic to continue investing in delivering high-quality education.